Even Brilliant People Screw Up

First, I'm just not having a great deal of the problems I'm reading about on iPhone 4. That said, Apple's response has been arrogant and ill-advised. One quote from the Daily Mail says it all:

Analysts say Apple has created a public relations headache for itself by appearing to dismiss or ignore the problem, allowing a minor issue to be turned into headline news.

Wall Street Journal chimes in with this priceless quote from Allen Anderson with Landor Associates:

If they bury their heads in the sand, and don't engage in conversation and act in an arrogant way they're going to erode a bit of their brand.

It rarely, rarely is the mistake; it is the cover-up that causes lasting trouble.