Being Media

You’d be disappointed if there wasn’t some history teacher here, especially after yesterday’s kind words from the podium at the 25 Year Awards. So I give you my favorite Harry Truman quote, There is nothing new in the world except the history you don’t know. The same applies with this panel topic: There is nothing new here – you’ve always been your own media.

Examples: Radio networks, coach’s TV shows, programs and other printed newsletters; the websites as the new vehicle for convergence

You always have been – and will continue to be – the largest generator of content on your team

One thing I want to say very clear here, and Joe and Ramon also said this, the goal isn’t to replace the media. It is to replace missing coverage as the traditional media retreats. Joe make this much clearer with the UCF situation, but even at a major state flagship school, we have seen tremendous loss of space in the media for even the leading sports.

Remember, nature abhors a vacuum – and if the SID office doesn’t use its strong ability to generate content, somebody will. And, you might not like the content – accuracy, point of view, etc – that fills that space.