Next Slide, My Notes

The first difference is distribution

This is the only change from 1980 to 2010 – how many hands, what did you do all day in the office in the 80s, or 90s? Write stories to “pitch” to media, except we didn’t call it that because 80% of it was sent straight into the newspaper; make fact sheets for media coming by to cover events, create media guides to bring attention to the athletic department – and 80% of that to also help recruit students; prepare for the one or two televised events a year to accommodate production and prep talent.

What should you be doing today? All that, just repurposed.

Convergence isn’t just for the media

IP PR – Just like IP Television, because the means at hand, tools easier to use

Rights are the key – if you still have them, guard them; if you don’t finesse them