Friday, July 09, 2010

Slides 10 & 11

I don't think this syncs with the new non-animated version of the presentation, but these are the Go Inside and Go Mobile slides:

Go Inside -- Written Word Remains King

Real-time reporting systems: Essential to have realtime guidelines, blogging guidelines, confidential and proprietary

Interaction with communities through CoverItLive type events

Experience is the difference

What is inside may be boring to you but not for those burning to know anything

SLIDE 10
Go Mobile -- iHog

Third generation is mobile – this is how the news finds you

65 million social media users access through a mobile device

Third screen strategy
Sure, could make an RSS reader or an M.dot site
Repurposing our material to suit the method of reception
25,000 users in one year, almost 100,000 downloads through versions
Leading tool used for fans to follow CoverItLive baseball events
I’m at my kids FILL IN THE BLANK
Listening to the games via streaming audio

Why not video – I don’t have that full rights set, it is shrinking monthly. Technical issues – bandwidth and batteries -- are also in play, but the one thing you own is your radio network; guard it jealously

A follow up question I get a lot: When is the Blackberry, Droid, Pre version coming out? We may do an Android version, but with Flash support coming there, less need

Editorializing here: because 10s of thousands of influence makers are not lining up outside the Google store. Why is there such an uproar over Flash and iPad – because there will be 5 million units on the street by close of the year, and like it or not, if you are not in that space, you are not trend setting. (Read more on this with my Thanks Bonnie Caver post)

No comments: