ADG vs NCAA

Wally Hall laid down the marker in the sand -- the Arkansas Democrat-Gazette was not signing the "restrictive" credential policies of the NCAA to cover the UALR-hosted women's first and second round. Rather than give up their rights on images and other restrictions, the ADG staff bought tickets and covered the event from the stands.

A noble stand in the growing battle over who controls what, and I would like to share with you Wally's prose.

But I can't. Because the ADG is behind a pay wall.

What's good for the goose, as they say.

What I can say to you are these things. I'm pretty sure that the photos taken from the stands are still owned by the NCAA (perhaps the ADG could check the back of the ticket stub for those policies)

I'm wondering how all those quotes got into the game story covered from the stands, if ADG reporter Troy Schulte covered the UALR-Delaware game from the paying public spaces.

I'm not saying Wally doesn't have some valid points, and he points out how he's going to have his 30-year streak of Final Fours broken by not accepting the NCAA's rules.

I am going to say -- if Mike Anderson's Razorbacks were in the tournament would the paper have stood on the same principles since it's "just" Tom Collen's Razorbacks in College Station.

And if the NCAA wants to get chippy, all that post game content -- quotes, play-by-play, stats -- can be declared their intellectual property.

Did Schulte keep his own stats in the stands? I'm sure those came from the AP, who got them from the NCAA.

A story that will bear watching as it goes forward -- will ADG stand firm when Arkansas' baseball team reaches post season in a couple of months?

Somebody's Watching Me

Andy Grove, former CEO of Intel, famously said that "Only the Paranoid Survive". No better place to adopt that position than on social media.

Thanks to Chris Syme for the heads-up last week on the recent articles in this area, one in particular in The Sport Journal from U.S. Sports Academy written by Frank Butts of West Georgia. It's a nice lit review and primer of prior cases and situations, but in the realm of things like the growing trend against monitoring under the aegis of "First Amendment Rights" there is nothing new.

Let me give you one of my phrases now: It was a voluntary organization until you joined it.

The mounting jihad against monitoring, epicentered in Maryland, is, to use a cute new meme, bogative.

Anyone -- ANYONE -- who says university athletic departments are cramping the style or expression rights of students by watching for violations of the established team rules or other conduct codes that, by the way, the student-athletes signed off as terms of participation is doing a far greater disservice to these young people than not.

Why? Education is critical, and they need to understand the world into which they will move for jobs and job interviews.

Let me bring in today's note from the Wall Street Journal. The latest from corporate America's desire to fit the right worker for the right job -- scraping info off your Facebook posts to create a personality profile.

Northern Illinois, Evansville and Auburn combined to create the academic study that essentially provides proof of concept.

After spending roughly 10 minutes perusing each profile, including photos, wall posts, comments, education and hobbies, the raters answered a series of personality-related questions, such as "Is this person dependable?" and "How emotionally stable is this person?"

And the conclusion? The assessment made was pretty accurate when matched against job performance reviews of the college-age workers surveilled.

The WSJ blog notes that the legality of such a move is "murky." Good luck getting private firms to admit to the practice.

What Do You Do WIth Drug Tests?

The ongoing saga at TCU presents a true PR crisis test: Do you violate FERPA to correct a dangerous rumor?

Lawyers say no. We say yes.

Let's put the film on the projector and break it down for the new or the public.

Two arrested players "brag" about how widespread the drug problem is within the TCU team. Why? To look cool to the undercover cop they are selling to and then to not look like the outsiders. One player's comment was 60 players were "screwed" on the surprise test; the other claimed "what can they do, 82 people failed it" implying the whole team.

So what to do? The public will think your football team sits around licking the mascot trying to get a hallucinogenic high.

But to release the tests falls right in the FERPA and HIPPA wheelhouse?

Not necessarily. No school wants to give up that type of info as if it were FOIA, and almost every university uses FERPA as broad cloak (see the Columbus Dispatch investigative series on this nationwide). Almost all get waiver from student-athletes that would legally cover them if they wanted to, but lawyers will caution against precedent.

TCU's chancellor, Victor Boschini, did what you expect: refused to release the drug test results, falls back on kids will be kids in his statement.

Enter the unnamed source.

Sure, the lawyers have their liability points, but this is the court of public opinion and you cannot let the brash statements of arrested drug users and dealers stand unchallenged.

From the Dallas Morning News, "But a source told the Fort Worth Star-Telegram that only five players failed the test." Other "leaks" revealed another 11 had trace amounts within the margin of error.

Five fails on a cohort of 80-90 students at any university -- that's a whole lot different from 60 to 100 percent of the group as implied by the accused.

Who was the unnamed source? Whoever the athletic director and the university's crisis management team determined would tell the media on deep background the truth. Might have been the football SID. Could have been the university PR director. Maybe an athletic trainer. Don't be naive -- it was calculated.

The truth must out in circumstances like these. When it is held back, it only causes double the amount of trouble.

Yes, in this case, the truth benefited the institution. Keep in mind that TCU's administrators didn't know it would when this started -- when they brought in the Fort Worth PD, when Patterson made the team-wide drug test.

What they discovered was a difficult reality, but not the horror it could be turned into. They have students and student-athletes who need assistance in cleaning up, or discipline and removal from the institution that doesn't support their behavior.

To pick up on Boschini's statement:

"The is no doubt that students fall short form time to time, but we also know that they, as we, are committed to getting back up and moving forward."

The case is developing, but already it is not reaching the levels of even regional knowledge -- much less national. I'm surprised how many colleagues in my circles -- pretty close to Fort Worth in geography and interests -- even knew the event happened.

To control a fire, sometimes you have to set one -- a controlled burn for prevention or a backburn to take away a wild fire's fuel.

So far, TCU hasn't made the mistakes that turn bad news into national crisis.

Small Crack in the Facebook Code

At Northwestern State, we have encouraged a lot of sub pages for programs on Facebook. It also provides us with a small universe of areas to follow each other.

The changes for News Feed with the creation of Sidebar Ticker present a problem for brands -- how do we make sure we are in the "important" news as defined by the Facebook algorithm. I suspected sharing was part of the formula, the past few days have confirmed that along with video and photos.

I've noticed in my own feed that friends that post photos or video seemed to get some preference, but those that did it and then had that link "referred" -- linked/shared -- seemed to score better.

The illustration is from this morning, where my daily Good Morning message from campus was shunted to the side but my share from YouTube to the main NSU page and then a second share of the link from our Leesville campus who sponsored the event resulted in an immediate appearance in my top news.

TCU Facing the Music

In an academic year that saw one major university become synonymous with what not to do in crisis, TCU begins a journey that night lead them to become the model of what to do when your reputation is on the line.

Yesterday, news broke of 18 arrests related to drug dealing at the Fort Worth school, 14 of them students and four very famously part of the squeaky clean football team.

In a stark contrast to Penn State, TCU held press conferences in which they admitted to bringing in Fort Worth PD from the start and football coach Gary Patterson held a team-wide surprise drug test on National Signing Day.

The university and athletic department right now are getting praise in the same newspaper columns for their actions as they facts are rolled out. And that is a key difference between TCU so far and almost any other university. The Horned Frogs are taking their lumps right now, getting it over with, having the terrible facts lined up without additional snarky or cutting extra commentary that results from evasive maneuvers.

Obviously, it's just day two, but the comments of one of the busted football players reveal much. When he volunteered to the undercover cop he'd just made a deal with that Patterson had held the drug test, that it was bullshit and he knew he failed it, you get a sense of why this got so big. The worse part was his bragging that nothing was going to happen because to paraphrase, what are they going to do since the whole team failed it.

Son, go ask SMU what happens when it gets like that. They can take away your football career. And they could take away your team.

See, here is the really bright moment in darkness. TCU is acting like its reputation is on the line, because it is. In the media accounts, the campus police head admits the investigation began because of parent complaints at the start of the year. A source said Patterson ordered the drug test - at this stage somewhat independent of the police investigation - because the parent of a star recruit said they turned down the school because of the drug use on the team.

Time will reveal how much inside action there was on this, but in stark contrast to Penn State, a school who also rose in national attention thanks to its football team, the reaction time was much faster to legitimate complaints that proved to be genuine issues.

John Sloan of UAB put it best in the Dallas Morning News yesterday:

In decades past, there's a ton of evidence that institutions would deliberately cover up news like this.

If you want to follow the local coverage, dallasnews.com. Unfortunately, you'll be pay wall on a lot of their work.

Kevin Sherrington does not give out warm fuzzy praise, but the sports columnist makes it clear he's giving TCU credit for moving fast.

Sherrington gives Patterson's statement, which the columnist praised for "captured the mood." Note Sherrington's interjection:

"There are days people want to be a head football coach," he said in a statement that seemed less prepared than from the heart, "but today is not one of those days. As I heard the news this morning, I was first shocked, then hurt and now I'm mad."

Sherrington's mid-column summation is one that should resonate across America. He writes about Patterson:

He didn't plead ignorance of the facts or hide behind TCU lawyers. He didn't call it an internal matter. No one's running stadium steps.

Sherrington later speaks to the institution as a whole, writing

But whatever the nature of the facts, TCU is sending a message, all right, and it reaches far beyond its locker rooms.

Check Your Mayan Calendars

Another sure sign of the apocalypse as Webster College steals a coach and transfers from Texas Tech this week.

That's right, the private school in St. Louis decided to buy themselves a Final Four caliber . . . . . chess team.

The Chronicle relays the word from The New York Times of this high-level coup.

Where to go with this one. Tech lost the Pirate, now the Queen. Tech gets Tuberville but can't afford to keep Polgar.

On a more serious note, this reflects a belief I have held about high-level anything. If a school chooses to put its assets disproportionately into any one area, who's business is it anyway? No one is going to "go after" Webster for this move, no NCAA of castling. If a college wants to pay ridiculously high scholarship amounts for the finest cellist, no one bats an eye.

If you want a 500-page media guide, oh no, heavens, end of the world, we must level the playing field, we must make things even.

Why that would let the Arkansas and Oklahomas of the world dominate. OK.

Harvard could care less.

If UConn wants to sink millions into catching Tennessee in women's basketball, that's their choice. If Arkansas spends more on track and field than whole smaller conferences, again, it is their desired specialty.

Who questions the amount of money Oklahoma spends on their weather programs at a time of an absolute glut of meteorology graduates (check it out, the top employer of them -- the National Weather Service -- is about to have a hiring freeze, cuts and eliminate internship programs).

For that matter, Texas Tech is huge in Vietnam history. Again, that is their choice to have that institute.

And if Webster wants to check and mate by checkbook, good luck.

(Not So) Breaking News: Twitter Changes News Cycle

And by the way, there's gambling at Rick's.

Gigaom provides an excellent look at the drop from hours to minutes on breaking news. As you read about how fast Whitney Houston's death moved -- and the unique sourcing right next to the situation -- remember the catastrophe that was the Joe Paterno death watch.

As you fill out Chris Syme's survey on crisis communication for CoSIDA in particular, think about those two situations. What are you doing right now to keep an eye on potential disasters, how fast can you respond and is social already in our toolbox?

If any of those answers start with "no, but" -- you're in deeeeeeep trouble.

But I'm a One-Man Shop

The lament of more than one attendee of workshops and panels when they hear about the things we've done first at University of Arkansas and now for the entire university at Northwestern State.

Guess what? I'm a staff of one at NSU, with one GA for video to assist. (FYI at "big" UA I had two video guys and two GAs, but we also ran all the interactives, the website, the streaming and the video boards). The keys to video success in the social space is planning and repurposing.

The next few days on our Facebook page are a prime example. Northwestern State is proud to be the home of Louisiana' poet laureate, Dr. Julie Kane. She gave a public talk on poetry and a reading of some of her works. The Writer's Almanac fans may recognize her name as Garrison Keillor read one of her poems recently.

With a large on-line student base and several distant campus locations (from nursing in Shreveport to down south at Leesville at Fort Polk), capturing talks like this are important educational content. A little thought ahead and we get five days http://www.blogger.com/img/blank.gifof programming from this one afternoon.

How?

I asked Dr. Kane three questions afterward about poetry and the event. That gets cut with one opening highlight into a standard "TV" package.

Three of her poetry readings are made into excerpts -- stand alones.

Finally, the whole talk is rendered for viewing. The four bits -- the package and the three poem readings -- all carry a tag line "To View Whole Talk" and our YouTube channel info.

One afternoon shooting, one afternoon of pretty simple edits -- five days of content.

My GA is working across the office on a similar event, a world premier of original string performance. Same drill, three pieces for next week.

In the fall, we made great use of the GoPro for quick render raw behind the scenes video. These were some of our most popular.

The Christmas Gala became a series of single acts (8 days of Gala leading up to Christmas -- here's one of the most popular, the Hallelujah Monks) and a grand master compilation. We also have rehearsal and behind the scenes video to use next fall as lead-up for the major event. And of course, we'll replay last year's pieces.

As we did on our campus pageant. The FTP package for the regional TV stations goes to our YouTube, along with highlights of each section. Later, we'll add the entire pageant to our stable of previous events.

Let me encourage you -- you can do this. But you have to commit to the process.

As Ernest Hemingway said:

The shortest answer is doing the thing.

I've said it much less elegantly -- we can stand around and you can tell me why it won't work, or we could just go do it; takes about the same amount of time once we decide to do it.

A Right to Stand in the Room

I have argued for years that in message boards and now more mainstream social media, institutions have a right to speak their mind. My point is we have an obligahttp://www.blogger.com/img/blank.giftion to step into the arena, to stand in the room, and we must be willing to correct the record.

I will open by saying I know Ronnie Ramos and have presented with him both at CoSIDA and the NCAA convention.

Let us begin the discussion by reading The Chronicle's assessment of the current participatory media exchange between the New York Times and the NCAA.

I'll be back later in the week after you've all had a moment to digest.

Who Needs 140 When 6 Will Do?

Ah yes, in my never ending crusade for brevity, I am presented this bon mot from Anne Fisher at Fortune via the PRSA daily email. Think my charge to be pithy in 120 words is tough, try distilling a piece of advice into only six.

That's right. Six words.

My favorite?

"Add value — otherwise you're a commodity." — Randall Lane

No truer words can be said for your media future on-line. Sorry, that was 11.