Friday, December 12, 2014

The Cautionary Study, 2014

They come around with regularity, so I offer up the recent edition of "I told you so" for colleagues related to social media policy and preparedness.  Good friend C.K. Syme makes The Chronicle of Higher Ed's newsletter this week with her summary of a CoSIDA study on best practices for college athletics in social media.  Check out the link here.

The question for you, dear readers, is which side of these numbers are you on?  Perhaps you've got administrative and/or legal constipation that prevents you from formalizing a policy?  Might be time to share some of these kind of surveys with them in hopes of loosening the log jam.

Cause it's not if, but when, the social media monster visits your campus.

Wednesday, November 19, 2014

History Made by President

At lunch today, President Obama released a statement teasing his announcement regarding immigration.  Granted, the President can command the airtime from the networks, but he went to his Facebook page to make a video pitch.  OK, that's happened before -- classic be the media work.

CNN ran the video clip in its entirety.  And they didn't say a word.  No complaints about access.  No raising questions about the validity of the President going direct to the people.  No editing of the video or using it as b-roll.

THAT is a change that should be noted by all.

Friday, November 14, 2014

Auto Posting = This

I've railed to all of you about the bad policy, the downtrend impact, the just plain laziness of automatic social media -- whether it is cross platform posting or . . . . .

This: http://sports.yahoo.com/blogs/nfl-shutdown-corner/patriots--twitter-account-sends-out-racial-slur-with-automated-message-034040725.html

Oh, I give you both the link, and the full text of the link to read.

If this cannot convince you of the moronic nature of auto posting, I cannot help you.

Wednesday, November 05, 2014

Just Another Crimson Day

It shouldn't come as a great shock that a Harvard utilized photos of students in class as a part of a study on attendance.  After all, as this Chronicle of Higher Ed story notes, Harvard also sifted through resident dean email accounts trying to find a leaker.

Why no shock?  People, please.  The greatest personal data mining operation in the history of the world was invented there.

Saturday, November 01, 2014

What Were They Thinking?

A little more ominous than "experimenting" on sentiment and motion with Facebook users, this note from the Chronicle.  Stanford and Dartmouth apologizing for fake mailers sent by political science profs to see if they could alter the outcome of elections in Montana.

Not sure what part of this is the most disturbing.

We get enough manipulative mailers from corporations and dark money groups. How did these academics think it was OK to join in?

Two coastal private schools thought they'd just experiment in Montana? Because it was isolated? It was flyover country? It wasn't California or New Hampshire?

Read more: http://chronicle.com/article/DartmouthStanford/149687/


A political-science study that involved a deceptive mailing to Montana voters raises questions about a new research trend.

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Tuesday, October 28, 2014

News You Can Use

No less than the Grey Lady of Journalism opines:

About 30 percent of adults in the United States get their news on Facebook, according to a study from the Pew Research Center. The fortunes of a news site, in short, can rise or fall depending on how it performs in Facebook’s News Feed.

It comes from an article on the impact of social on the traditional news world.  (Tip of the hat to the daily PRSA Issues and Trends newsletter -- are you a member? You should be.)

By the way, the study link -- that's to a Pew Research piece we referenced a couple of weeks ago regarding the way we use social to get our news, but I was more focused on the items further down the page.  NYT was all about the very first graphic.

So if the NYT is concerned that the gateway to the public is social, why oh why are you not doing the same?

Friday, October 24, 2014

Gets Worse From Here

An interesting take and a use of a favorite analogy regarding the North Carolina scandal in this week's Chronicle of Higher Education.  The authors, from nearby South Carolina, bemoan the inevitable nature of cheating driven by the desire of boards of trustees, high paying donors and upper administrators to bask in the reflected glory of athletes at Good Ole U.  The trio of authors opine:

The real problem is that, as the days pass and this latest scandal fades, coaches, players, tutors, and administrators will most likely go back to business as usual, and college-sports fans across the country will tune in to ESPN’s College GameDay and savor the sweet smell and taste of their big-time college-sports sausage, all the while ignoring the discarded athletes, as well as higher education’s integrity, that have been ground up in the process.

Ah yes, welcome to the sausage factory.

I call Dr. BS on two parts of this.  First, it didn't take the Athletic-Entertainment Complex to cause this type of activity.  Anyone remember when Louisiana Gov. Huey Long dragooned trains into the service of transporting his Fighting Tigers of LSU around the South?  Didn't think so.  BTW, that was the 1930s for the kids these days.

Second, while Disney/ESPN didn't cause all this, the incredible amounts of money flowing are exacerbating it.

About a decade and a half ago when the first thoughts of a national championship in football begat the BCS and today's playoff, I turned to friends and said:

You thought the hundred thousand dollar free throw was something?  Try the million dollar game.

I think I was off by an order of magnitude.  Anyone who thinks whole administrations won't compromise themselves for the incredible piles of cash available is naive.

Remember, we -- the collective of fans, college athletics and university administrators -- have done this to ourselves by demanding the "ultimate" title game.