Saturday, April 25, 2015

Luddites with Lumber

So the NHL gets the Gillmor Prize for attempting to fight the future this week.  Teams are banning Periscope and Meerkat as violating their broadcast rights.

Good luck.  Like the Olympics tone-deaf work to try and stop social media in 2012 and 2008,

CBS figured this out several Final Fours ago.  No one is going to choose to use someone's Meerkat stream when they can see the NBC broadcast.  Well, unless the broadcast isn't available.  The days of restricting access are gone.

The value added nature of media is what sells, and will continue to draw subscribers, viewers and advertisers.

Friday, April 24, 2015

Potpourri of Changes

A series of links to things you need to check.  Facebook changes the algorithm again, and it's bad news for institutions.

Personal vent here: if I want to get info from companies, teams or colleges - damn it Facebook, stop jacking around with that.  We all have something we are passionate about, and I don't want you continuing to make it harder for me to see that.

Frankly, I want to see LESS from some of my inane friends (sorry, hugs, but for reals).  And don't tell me, go to Twitter.  Doesn't work well for other reasons.

(Bill steps off the soap box)

Here's the key takeaway:

users who actually want to see content from their friends: "content posted by the friends you care about" will be "higher up in the News Feed." Also, if a friend interacts with a post from a brand or publisher page, it will be less likely to show up in your News Feed.

Read more from the Verge.

The latest Pew usage by teens -- ever so important to those who recruit them -- is out.  Once again, their Facebook usage is down, but it is still such a large number participating that it still keeps it the best place to reach them.

Pew's annual bellwether in this area – and that 71% usage combined with the raw number being so tremendous – confirms where we are as a university:  Facebook is a vital part of the strategy for potential recruits despite continued “buzz” that it’s done.

The key takeaways:  multiple platforms for the message, Instagram continues to rise, and in this survey, Twitter is now down around Google+ (a finding that seems a bit off).  You will want to drill down into this one through all the pages.

Huff Po added more to the teens on Facebook


Wednesday, April 01, 2015

Social Media Customer Service, Advanced Course

Coming home from Washington DC and the American Association of State Universities and College's Communicator Conference, I noticed former Lady'Back legend, youth author and - dare I say - activist for good Celia Anderson was at it again.

Celia was helping someone out. Gasp.

I'm putting the backstory on as an image - courtesy of Celia - so you can understand where this went in social.

After doing the decent thing to assist Iona, she then decided to let American Airlines know about it on Twitter. Quickly, the script was broken . . . what is the team going to do when we can't contact the original person?

Interesting that one of my major teaching points at AASCU was we as institutions can no longer think that responding in social is an option - because folks like Celia (the 82% of those online according the the latest surveys, BTW) EXPECT an answer.

Notice the hour gap between Celia's last comment and AA's last response.

What would you have done? Serious social customer service food for thought.

Thursday, March 19, 2015

Two Apps, Two Screens, Two Somethings

Ah the joys of social media and separating one's personal life from professional.  More than a few will say it can't be done, but I'll recommend at least making a physical separation on those social accounts you can.

Facebook's native environment is bad for this -- and I can't tell you how many times something for the institution came out on my personal by accident.

By the grace of God, I'm not in the shape of these two folks.  Twitter tends to be where this happens most, and you can do what I do (and many other pros): use two apps.  I know folks who go so far as to separate those two apps onto different screens on their mobile devices -- a work screen and a personal screen.

The Washington Post famously told the world about one of their social media team's feeling about the upcoming March Madness.  More directly in the sports world, one of UTEP's SIDs mistakenly gave his opinion about a player intended for his personal account.

Thursday, March 05, 2015

If It's Digital, It's Not Anonymous

Here is a truism of online life:

"I love [SERVICE] because I can say what I want."

Guess what?  Fill in that sentence with anything -- and it simply is not true.

SnapChat? Nope, they were caching all along.  Screen names? Ask GeauxJudge about that.  Text messages?  Check in with B. Petrino.

Today, the latest epic security fail:  the conviction of a Michigan State student for his bad behavior on the supposedly anonymous YikYak.

Here is the important note from the Lansing State Journal:

He is among at least a dozen college students across the country who since September have been charged with using Yik Yak to post threats, according to news reports.

I do enjoy these I told you so moments -- digital assets are easily copied and extremely transportable.

Wednesday, March 04, 2015

Send This Link to Every Student-Athlete You Know Now

"This is not Twitter’s fault or the Internet. That’s like blaming Ford for someone being run over. This is people."

Truth spoke by enraged father Curt Schilling in USA TODAY talking about his online revenge campaign against the unwarranted assault on his daughter's commitment to play softball for an East Coast private college.

If you want to see the unexpurgated worse Tweets, of course, Deadspin has them all.

So far, cost the jobs of a part-time Yankees ticket taker and a part-time sports talk host who was a community college student suspended from school.

But the mind-blowing part of this isn't that guys say cruel, misogynistic, heinous things about famous (or in this case, the children of the famous) women.

No, it's that at least a couple of the haters are strongly rumored to be future fellow student-athletes at the college where Schilling's daughter was about to attend.

Let that sink in.

As the former BoSox pitcher himself said:

“It’s idiotic on their part. I know how hard they had to work to get there. They’re going to use 140 characters and let it cost a $140,000 scholarship.”

What was a minor Twitter-Meme among athletic departments late last year, just became real life.

Go.  Go now.  Grab your athletic directors, your coaches, your student-athlete support staffs.

Put this story in their face and dare them to think it couldn't happen here.

Because it can.

To my fellow blogger and father of a high school senior at 38 Pitches, kudos.  Take a moment to read Schilling's dad-rant.  It is angry.  It is in the face of anyone who doubts his point of view.  And on
many, many points -- especially how this kind of digital wilding can lead to teenagers doing physical harm to themselves -- he is spot on.

Tuesday, February 24, 2015

The Storytellers

The Brothers Grimm captured the concept centuries ago: a truth told through story.

This is a timeless principle.  But since we find ourselves in a world in constant need of reinvention, here's two links to articles that relate the social to the storyteller.

Edelman's quick read on Storytelling in the Age of Social is a great starting point.  Social Times adds some tactics to the strategy with 8 Ways to Become a Better Storyteller.

And as always, you can just apply the Facebook Five to any platform.