Friday, March 31, 2017

Social in Hiring

For more than a decade, I've advised students, friends and clients with a simple phrase:

Digital assets are extremely portable, and once posted, can live forever.

That relates to you, and your future.  Whether we like it or not, people will judge us, often out of context, for what you have posted.

And, that enters into hiring.

Read this article from Diverse Education about the pitfalls for the HR folks of using social in the decision making process.  I highly recommend it to you as social media folks -- it raises some important questions.

Saturday, March 25, 2017

The Values of Engagement Types

(Finally, my regulars say.  He's not ranting about bikes and talking about digital issues again.  Well ... . sort of.)

Engagement is a powerful tool. The engaged electorate makes changes. Notice there is no value judgment there - they can make changes for the better and worse.

Engagement comes in many forms, and the most prevalent type is behind a mobile device touch screen. Easy to do. Dopamine gratifying to participate in. Envigorating to "tell truth to power."

And at near zero personal investment. Complete social disassociation of consequences when done anonymously (or increasingly with known identity.)

Yes, we can make institution's lives a living hell with the keystroke of a hashtag: #BradsWife.

IRL - we even have a cute little text abbreviation for the difference.

As much as we encourage digital engagement, America isn't the Matrix. We live in the real world, and to move the ball forward we need people to actually attend meetings.  To physically participate in activities.

This is why I'm backing something in my home town called Walk2Worship Weekend.  We have a tremendous disconnect between drivers and active transportation (walking, biking and bus) users.  We have significant quality of life problems. And, the built infrastructure needs TLC.

The best way to engage all three - find an excuse for people to get out and walk.

I gave it a try in the fall as a letter to the editor with low turnout results. This spring, I'll try again.

In the end, both digital and physical engagement are needed to address an issue. Here's to more awareness here in town, and for you with whatever your local challenge is also.

Thursday, March 09, 2017

Anyone Got A Brompton For Sale? Pitfalls of Public Bike Share.

Over the course of the last week, I've had the opportunity to sample three of the major providers of urban bike share. Two were epic fails, and the third, initially wonderful, . . . well . . . read on.

Zagster's less than outstanding fleet at Maryland
First up is Zagster, who has been pursuing our institution. A meeting at University of Maryland provided a chance to test drive it. "Just load the app, and you'll be good to go," colleagues said.

The app failed three times at the same point (agreeing to terms of service.) Eventually running out of time, I end up walking the 1.2 miles from the Metro to Symons Hall.  Thinking I was the anomaly, learned from three others attending the same meeting they were unable to get the app to work.  The admin privileges of a couple of Zagster schools got them bikes.

At least this will provide a chance to try out the equipment. Less than impressive. Compared to the bikes used by CitiBike or Bcycle, Zagster's were the poorest quality. The locking mechanism was awkward. The bikes were showing significant wear and the ride quality was bad. I am thankful for the chance to experience the system . . .

Bcycle seemed great at the time (check out the basket)
Earlier in the week I used Bcycle in Fort Worth for two days.  Check in and out was the easiest of all three systems.  No need to reswipe cards and no need to swap bikes to reset time (a MAJOR pain in the ass in NYC).

The Trek-based Bcycle equipment rode well, and had the best basket system for carrying stuff.  While that generous basket was a bit of a challenge on one day with 20 mph winds, it was functional - more than could be said for either CitiBike/Capitol or Zagster.

I'll admit to having history with CitiBike, who from the infrastructure look is the same provider for Capital Bikeshare. Our trip to NYC and the use of CitiBike ended in a horrible overcharge - $36 each for a single day after we got messed over on overages. It was compounded by CitiBike support staff who claimed they would provide a credit, then reneged. After challenging the charges with my card provider, CitiBike again initially agreed to split the charges, then turned around and skunked our credit rating for having disputed the charge.

Needless to say, I checked out the Capitol Bikeshare with some trepidation. First ride was OK, and checking in at Dupont Circle was straight forward. Green light, on to the Mall for a pre-meeting ride.

That is when everything came apart. Arriving at the kiosk, "you have exceeded your number of bikes on this card." Huh?

Snuggly docked . . . but the system didn't read it
Three tries later, time to call customer service.  Emily was able to provide the chilling news. "Your last ride is still open."

All I could envision was some bike thief heading off and me on the hook. So, do I have to go back to Dupont Circle and re-rack the bike?

Nope. We'll "escalate" the problem and you'll be OK in about five minutes.

Great, cause I only have 40 minutes or so to ride.  Feeling better, I killed the five minutes by walking to another rack. "Your card has exceeded . . ."

Maybe I didn't wait five minutes. Check of my phone shows the call was 10 minutes ago. Try again. Same answer.

Calling back, a gentleman now explained that well, you probably should go back and re-rack it. That escalation means they might get someone there to physically check it within an hour, and they have up to 24 hours to deal with this.  He then added an unfortunate echo of my NYC experience: "as long as the ride is open, you are subject to extra fees."

Well great.

Wait a minute, he says.  Oh, I see what the problem is. The dock is jammed. No point in you going back to re-rack, it won't release for anyone bur one of our technicians. Still might be an hour.

Thanks much, that is the end of my day.

Returning to Dupont Circle, sure enough, there's the bike I rented.  In the rack. Secur as could be.  When I get back to my hotel I have a cheery voice mail from Emily. "You're cleared to rent."

Too late, time to get to the meeting. That's $8 - plus potential overages from the "open" ride - for a three block ride.

It all left me with a clear path - in the future, I'm not messing with any of these services except Bcycle.  Then I checked my email. Here's your receipt for additional charges from Bcycle.

So here is my bottom line review of these systems: They all suck.  Period.

Anyone got a used Brompton they want to part with? Over time, I think that might pay for itself.

Sunday, March 05, 2017

Do What You Treasure

Mark Twain and I share a book in the park
This morning, I visited Trinity Episcopal in Fort Worth.  Google said it was close to downtown where I'm at for a conference, and it was near an old stomping ground, TCU. Many a trip was spent in the SWC days, including a very memorable one - the night Desert Storm began,

Another trip, another church. Yawn. The rector, Carlye Hughes, launched into a fairly usual Lenten homily. Then, it made a pivot. She began to talk about end of life, and how she's never had a parishioner lament, I wish I'd worked a little more, or bought a little more stuff. No Apple Watch at unction salved a soul.

Take time to value what you treasure, and spend time doing that.

Returning back to the conference, I noticed that "lunch was on your own." OK, how to spend that hour and a half.

I'd done some research to know there was a bike share location, and bike trails near the hotel.  That might be a good way to kill some time.

I'd had the chance to visit one of the local bike shops that was having a sale. Found some tights I'd been looking for, and got them half price. Nice. I'd brought my helmet because of my next trip. Why not? Explore.

Walk out the door . . . its raining. Great.

But, as the blocks rolled by, I find the trail. It is beautiful, and there is no one around. The wetter I get, the happier I'm feeling.

Here is a short list of what I found.

A food truck coral - maybe that is lunch?

A restaurant that on a Sunday morning is absolutely packed - hey, maybe that is dinner.

An awesome couple of jackass signs - FORBIDDEN ZONE!

And then, I found Mark Twain.  Yeah, reading a book. Next to the Trinity River. Time is running down, should get back to the hotel.

Oh what the hell - take the picture. That's the moment I remembered Hughes' sermon.

This is what I treasure. Riding. Exploring. Experiencing a new town. Then telling people about it.  A little over 40 minutes and eight miles later, shower, change, and back to the meetings.

Lent isn't always about what you give up, its also about what you add.

Thank you Trinity & Rev Hughes.

Wednesday, June 29, 2016

The Great Disappearance

Get ready social media friends . . . your views are about to tank, courtesy of the usual source -- a change by a provider.

This time, it's Facebook.  Read more here.

The key quote: 

As part of the change, Facebook says it anticipates “this update may cause reach and referral traffic to decline for some Pages.”

There is lots more in the article on the "hidden" parts of the mysterious algorithm.  Although, duh, friends and family are priority.

I'd like to know why I'm randomly seeing crap from old connections that -- Mark, are you listening? -- I do not care to see things from, but don't want to completely unfriend.

Why, oh why, can't I get priority to non-humans that I actually have strong interest in?  But I digress

Sunday, June 19, 2016

Online Only Marks Milestone

None other than Nieman Labs - more US journalists work for pure online publications.


http://www.niemanlab.org/2016/06/there-are-now-more-americans-working-for-online-only-outlets-than-newspapers/

Wednesday, June 15, 2016

Trolling Is Different To Your Face

This is a great piece from the Chronicle today, and it supports something I've said for some time about commenting in social media.  When the angry believe they are talking to a faceless entity, they are a heck of a lot more rude.

The key line from Marney White's column:

Perhaps online trolling and less extreme forms of public criticisms are just that: a failure to recognize that there are real people at the other end of the attacks.

Indeed.