The ROI Slide

Some of this got trimmed for time consideration, so you may find this much more than what is on the slide or said on the podium:

Where is the ROI?
Sponsored opportunities for rights holders
Make sure you retain editorial and copyright
The Long Tail – Chris Johnson
Latent demands for niche material proves to be much stronger than the mainstream when you hit digital infinity

There is no such thing as a minor sport
The smaller the audience, the more dependent upon your coverage
Highest traffic item the past five years – anytime we host NCAA track championships

(And, if you wanted to see what this really means -- The Long Tail -- if you went to the Apple store from the convention across the street from the hotel, you had to walk past the empty shell of the now bankrupt Virgin Superstore chain. Brick and mortar destroyed by the all-digital vehicle that is iTunes Store. Video killed the radio star.)

What is your reputation worth?
Paul Vogelzang – the civil disobedience of the day

Key monitoring tools – read links on-line
Who do you want as the first source for news on your teams?
Golden Hour response
Mobile connectivity
Engaging the people who control your brand
Once the crisis starts, it’s too late
Mindgrub group's point
Building a reverse distribution network where your fans do the messaging