Welcome to the Video Village

This somewhat dated Nielsen article that was cited in the previously blogged Creating Results entry deserved special notice. It is all about how content is king, and there's plenty to read in the April 2010 column.

If you have nothing to say, say in a way that is not interesting or compelling (note: I didn't say branded), it isn't going to get traction and you're performing check list PR or journalism. Yep, did that. Can check it off the list. Shows I tried. Move on to the next check list item.

Buried down the column is some more validation for the CoverItLive experience, and a really cool description: the video village.

Telecommunities comprise people who simultaneously watch TV and chat real time online about the program. During the Oscar telecast, 11% of people who watched the Academy Awards were logged onto the Internet, which represents about four times more simultaneous usage than normal.

Does that 11% number look familiar? Remember our predictor of 12% of the in venue attendance participating in the CoverItLive? Want some more scary coincidence numbers?

Telecommunity members who connected via Facebook during the Oscars were online for 76 minutes and watched 50% more of the broadcast than the average Academy Award viewer.

Recall the 79% over one minute latency and the average 48 minutes of on-screen participation for our spring blogs.