Sometimes The Obvious Isn't

My own love for CoverItLive aside, I remain somewhat amused by those who continue to try to make Twitter work for something that clearly works better as a live blog.

Oh, say, like any sporting contest.

If you don't believe me, how about the Poynter Institute?

Let me say this a little louder: IF YOU ARE CONTINUING TO USE TWITTER TO ENGAGE YOUR FOLLOWERS INSTEAD OF CIL YOU ARE AN IDIOT.

Or, just read Matt Thompson's more civil, more detailed, more lengthy explanation of same.

Thompson hits every point spot on.

Did I mention you should put down the TweetDeck and open CiL?

Here's another reason: traffic.

Chris Syme posed the question to me the other day (yes, admittedly via Twitter) was there a way to get visitor info on a Twitter page. Not users or subscribers -- actual analytics numbers. Must admit, don't know the answer right now but plan to find out.

Meanwhile, what drove ArkansasRazorbacks.com traffic through the room (as in about a 150% increase year-to-year) was using CiL on our native pages. Re-read please, especially my friends at NeuLion, et al. On. The. Native. Page.

Not on a "game central". Not letting CiL capture those numbers by linking to them. By putting the code on your server, thus generating that nice, juicy latency number ON YOUR WEBSITE.

I will fully admit to frustrated passion here.

If you haven't done it before, Thompson catches the vibe perfect in his story.

Get your account and get with it right now. This isn't just sports -- anything that you seek direct interaction works. Breaking news. Political events.