Monday, December 12, 2011

Branding is the Devil?

At least that's what Geoffrey James dared say in Inc a couple of weeks ago.

Be still my heart. The 140 takeaway line in James' short screed:

Bottomline: Your brand is the emotion that a customer feels when thinking about your product.

And James went from there, roundly thumping the concept of "branding" versus brand.

Highly recommend.

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