Wednesday, December 21, 2011

A Modest Proposal, Pt. Deux

(Realizing my post was getting waaaaaay long, and as a gift in the holidays, here is the next part of We Taught A Generation to Steal)

Stop using distance as a limiter: Too often we confuse the chance for exclusivity with the opportunity to price gouge. Enter here the newspaper group who thinks subscription should be the same whether you get dead trees or pixels. Really? That just pisses us off. Download should be cheaper because we know your costs are that much lower.

I've written for years about how we don't help ourselves with confiscatory price structures and locking up games and content inside pay walls. Oh, but we must pay for the service -- and you just said that yourself, says the reader.

Indeed. Want to know what bulk internet streaming really costs? How much it takes to run a back-end server system? The requirements to create your own network? Digital dimes at work again -- compared to the analog TV truck and OTA network days. But getting the $150K together to do it right is daunting. Much easier to just sign away those rights to the guys who figured out those costs, and are making rather tidy profits off your fans.

You don't think you can do it? Um, Texas isn't stupid. Brigham Young understands. And why in the heck do you think ESPN and Fox lawyers wanted all those digital rights anyway? They didn't get those suits by not knowing what they were buying.

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