Here's the PR Advice of the Year

The best public relations executives are the ones who push back on bullies and counsel them on the importance of authenticity and transparency. Stand up to the boss. And, if the boss won't take your counsel, find another one. Life is too short to work in a culture of fear and retribution.

If you like that, read more from Steve Cody's piece off Inc.'s website, "Why Nobody is Talking About Your Company."

That pull quote is from his third point in which he is using Steve Jobs as the tent pole for restating the old cliche in a new way -- tell truth to power.

I highly recommend Cody's addendum above, which I'll aphorism into:

When power doesn't want truth, its time to go.

Words I lived up to.