Olympics Understand Twitter?

I'm not sure how to read it, but the IOC may have caught the clue that it doesn't make a lot of sense to tell athletes competing in the Olympic Games they cannot comment about their own performances. The London games look like they will have more voices, at least if the "leak" via the Australian Olympic Committee of the guidelines.

Reuters has the story here.

The key: not for commercial gain. Who will determine that? Hmm . . . IOC?

Remains quite an improvement over Beijing and other recent games where the IOC firmly fought the social media tide. Now they apparently believe like most that more discussion is, well, more.