Monday, July 04, 2011

Digital Marketing Checklist

Once again, our friends at PRSA strike with a quality link from the Friday email -- that I'm holding over for your Fourth of July. These 12 problems with digital marketing are great, but one in particular stands out after last week's CoSIDA Convention.

Listening to the feedback from those who asked questions both in person and on-line, I get the clear sense that point #4 in Robin Neifield's article is the most important for the college world:

In talking about avoiding looking at digital media through, as she says, old media goggles,

One way to encourage that understanding is to get comfortable in the social channels on a personal level first and study successful company efforts before putting your brand's reputation on the line.

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