Digital Marketing Checklist

Once again, our friends at PRSA strike with a quality link from the Friday email -- that I'm holding over for your Fourth of July. These 12 problems with digital marketing are great, but one in particular stands out after last week's CoSIDA Convention.http://www.blogger.com/img/blank.gif

Listening to the feedback from those who asked questions both in person and on-line, I get the clear sense that point #4 in Robin Neifield's article is the most important for the college world:

In talking about avoiding looking at digital media through, as she says, old media goggles,

One way to encourage that understanding is to get comfortable in the social channels on a personal level first and study successful company efforts before putting your brand's reputation on the line.