Social Media Audits

While waiting for the arrival of the next winter storm, here's a thought about your social media strategy. College athletics is the most guilty -- mainly due to lack of resources or time -- but the idea of a social media audit before retooling or launching a strategy is a good idea. Here's some quick tips from PRSA's feed earlier in the week. Priya Ramesh writes about not shooting blindly at social media.

And if there isn't much else in this space for the rest of the week, well, you know the snow got me or I've run out of fuel for the genny.