Another Ronnie Ramos query for the NCAA Convention presentation. Well, I think the photo says it all. I doubt I thought five years ago that the term "stand up" would be part of my world. Granted, I'm not the most natural for TV. The idea is adding value, and a voice over and a open and close makes a video blog -- well -- a video blog rather than a series of clips assembled together.
Content generation is the future for sports information. Actually, I see the manpower of the old SID office going into digital media creation -- writing, voicing, dare I say even stand ups -- and a much smaller number of people managing media relations. The large staff is going to be the content side.
Consider what the NCAA is doing with the restructuring of its "media" relations area -- strategic communication and media creation are two parts of the new equation in Indianapolis, and I applaud that move.
Monday, January 03, 2011
Posted by Bill Smith at 11:03 AM