Heather Whaling provides a nice overview of 10 Press Release Alternatives, many of which you likely use in your daily work at the colleges and universities you serve. I know we use our Twitter feed to spread both news and media alerts -- the recent decision of Ryan Mallett to declare for the NFL was done with a on-line set of statements from Ryan and Razorback head coach Bobby Petrino, and the media alert to check the website (and the media's email boxes as they get it emailed as soon as it posts on-line). Check out Heather's list and see how many you already use, and which might be great additions to your tool set.
Monday, January 10, 2011
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