Know it When You See It

First, a moment of Gump-Ian clarity: the PRSA membership is worth it's weight in daily informational links. What's the connection, Forrest? Ah might not be a smart man, but I knows things when I see them. Probably three or four a week from the emails along, and many of them becoming core ideas heading into this blog and getting picked up by others, reinforcing that again, I'm some sort of smart guy. More than once, I will confess to simply being the one eyed man in the land of the blind.

That humble-ation aside, here's today's pure gold nugget of social media info, courtesy of one of those (fill in the number) things you need to do today. This one was five keys to being a socially engaged company from Soren Gordhamer, but number one pretty much was enough for me.

Within the first point on culture of a company, Gordhamer said that:

trying to force unhappy staff to treat customers with respect and joy was a losing battle. You cannot ask staff to give what they do not receive. What is inside the company will be felt by those outside it.

Or to further distill it:

The Old Paradigm: “Force people to do what you want.”

The New Paradigm: “Give people what you want them to offer.”