Question to the Masses

I've noticed that a higher percentage of female followers @ArkRazorbacks than the subscription base of ArkansasRazorbacks.com or RazorVision. Once the media and other schools are removed from our roughly 800 followers, my estimate is about 60-40 male-female in what appears to be a pretty heavily college student age generation.

Are others who have Twitter feeds, particularly sports info offices, finding the same demographics? Have we stumbled upon a better way of involving our female fan base? I'd be interested in responses.