Deep Breath: Web 3.0

After that long post, here's one more digestible. Another of the big buzz phrases out of NAB was Web 3.0.

What, did I miss a generation, one colleague of mine quipped when I mentioned it.

Maybe -- let's review. The original web with HTML and static pages, maybe a little video and audio and live stats is what the programmers look at in a retro-term sense as 1.0.

Our current social networking driven, conversation rather than a speech, two-way internet is what the marketers coined as Web 2.0 (which of course, you had to back create the 1.0 for).

The 3.0 is derived from the new wave of mobile. Again, more later, but to set the palate for another long post, think in terms of taking all your digital assets and presenting them to the end user on personal devices -- mostly smartphones (think iPhone, but be more platform agnostic to recognize that sooner or later, Google Android system, the Palm Pre devices and whatever they are really cooking up in Redmond, Wash., when Microsoft says the future is mobile, will catch up to Apple).

At the same time, Web 3.0 is the intelligent web. Not only searchable for Long Tail content, it is automatically personalized and delivered to you based on your past preferences. That meta data on you also includes parameters of biofeedback and location. (One presenter at NAB joked that he doubted that SkyNet was about to become self-aware . . . )

Example of this -- your smartphone communicates with a smart panel in the mall. When I walk by, based on past activity and preference, it may show a computer or book store advertisement. When my wife walks by, it may be for a clothing store or boutique. When my son walks by, it could be the gaming store, etc.

What it means in college sports information later.