Fun With Numbers from NAB

Here’s a scattering of data presented in various forums, all of which impact the college athletics world.

While youth is half the audience for on-line video (and youth defined as under 35), the largest growing segment is 55+. I can confirm that stat from my own anecdotal evidence of assisting with our tech support for streaming. More and more Boomer retirees want to keep up with their alma mater from distance, and they are rapidly becoming more enamored with the streaming and IPTV world.

Only 24% of all the on-line users have a social profile. That was a surprising number; one that I doubt would be valid in our core demos.

For those who download podcasts, the ages 18-24 are twice as likely to download an audio object (podcast or music); but the ages 25-34 are twice as like to download video versus audio (again, podcast or television shows).

Don’t overlook the CFO of the family. Several presenters went to numbers that ranged as high as 80% of the purchasing decisions of the average family being made by the mom. Especially true for entertainment purchases, and they have a very high skepticism meter.

I found this one very interesting – Google Trends reveals on almost any term search a distinct drop in internet activity around Christmas; almost 30% drop each year before picking back up in January. So much for needing a ton of holiday content, because no one is watching. That seems a little counter intuitive, however, what about all the folks getting new computers, iPhones or other devices?