I've Been Everywhere, Man

Yard work and a little Johnny Cash; good times -- between battling the up-and-down Twitter feed and remote supporting our away teams for ArkansasRazorbacks.com.

Twenty years last month here at Arkansas; 24+ in the SID business. Worked five Final Fours for the good times; had to face NCAA probation cases and bury some student-athletes way before their time for the bad. In between, people knew where my schools or teams stood, and we had very solid media relationships.

It is easy to be the spokesperson when it's the national championship -- or your hosting the national championship. Different when the coach was fired, or the athlete arrested; or worse.

For all the technology and the "new" media, it comes down to relationships, and how you manage them. Getting the message through is the key.

20 years -- didn't seem like a long time until recently.