More Reasons to Believe in iPhone

A collection of iPhone stats and notes gleaned from several NAB presentations:

Of iPhone owners, 80% use their device to watch videos.

iPhone owners consume four times as much video as owners of any other device.

Apple has become the second largest cell phone company in the world (well, more accurately, Apple’s handset – but I quote the presenter).

Why do advertisers suddenly pour money into sponsorship of podcasts? They can quickly prove their work through trackable advertising items like end of podcast coupons to be scanned at local stores. However, the big item for the advertisers is the content is actively sought out by the end user.

Nothing is better for message retention than an opt-in audience. Research supports the best way to get content across to end users – listened with headphones. Combine the two – “walk away” brand extention.