I Cannot Say This Better

Today's missive from the Word of Mouth Marketing Association reminds us that "word of mouth" isn't necessarily social media, but it is often confused as such. The full story by Molly Flatt is here on the WOMMA website.

Here's just one nugget:

WOM is our most ancient form of marketing (where on prehistoric earth did you get the recipe for that mammoth stew?), existing long before Mark Zuckerberg got his hands on a PC, but companies still seem to categorise [sic] it in the innovations, digital or experimental fields.

Flatt continues to explain the brand advocacy role for social media within word of mouth, but really, she says it best -- go read her column.