Friday, March 18, 2011

PRSA on Churnalism

While I'm driving out to B'Ham for the next blogger gig (SEC gym championship), here's a little light reading for you all until I get to the next WiFi -- or at least my hands off the wheel.

A thoughtful column on the PRSAY website from Steve Iseman about "churnalism." He is reacting to the Columbia Journalism Review calling out the concept as the next great issue to be dealt with in the news world. It's an important read and expands where we started the conversation here when considering the very close relationship between sports information and sports departments.

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