Being A Slave to the Attention Economy

Now that you're thinking about the tremendous upside to the Charlie Sheen just-spell-my-Twitter-handle-right school of social media PR, let me acquaint you with the dark side.

Or, welcome fellow info serf to your oar on the great galleon that is your on-line presence.

Mark Evans lays out the real costs to keeping up with his blog post.

I can especially relate to No. 3:

There is a never-ending need for fresh content. Social media is a beast that is always hungry and never satisfied. One of the keys to engaging consumers is giving them a steady diet of content – be it blog posts, updates, videos, polls, photos, tweets or contests.