Following on yesterday's events, two new stories of Twitter. Right here at home, a single tweet by the co-host of a radio show launched a thousand (OK, maybe just five or 10) media inquiries if Arkansas' football coach had a new contract. The thought that our football coach might be locked up also set off a wave of positive reaction on social and participatory media.
In response, within several hours, a media statement. How different from the Ole Miss situation? The radio show's other co-host is the sports editor of the statewide newspaper -- thus it had a gravitas that commanded reply.
Why not put it in the paper instead, or was it a deliberate float? To answer A) the paper hasn't come out yet for tomorrow -- perhaps it will. Then B) if you have that kind of info, and as a serious journalist you are willing to put your name behind it, can you in a race to the public's attention can you afford to wait for the print edition.
Notice, I didn't say we on the receiving end were OK with the speculation in the tweet. Let me go further to be clear -- I am saying I understand why it would be done in the digital landscape we live in. Not saying I support it, or validate it.
Second point -- it could all be much, much worse. None of the last two or three days Tweetsters is getting ready for a year of "re-education through labor". News from across the great firewall of China that Cheng Jianping had the misfortune of retweeting a message and adding a sarcastic twist. It's all over the internet, almost to the point that you get a sense that maybe it's a bit apocryphal or what other issue underlies that we don't know about.
Then again, maybe the Chinese government is just dead serious about enforcing its social media policies.
Tuesday, November 30, 2010
One Tweet Can Be Trouble
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