Tuesday, November 30, 2010

One Tweet Can Be Trouble

Following on yesterday's events, two new stories of Twitter. Right here at home, a single tweet by the co-host of a radio show launched a thousand (OK, maybe just five or 10) media inquiries if Arkansas' football coach had a new contract. The thought that our football coach might be locked up also set off a wave of positive reaction on social and participatory media.

In response, within several hours, a media statement. How different from the Ole Miss situation? The radio show's other co-host is the sports editor of the statewide newspaper -- thus it had a gravitas that commanded reply.

Why not put it in the paper instead, or was it a deliberate float? To answer A) the paper hasn't come out yet for tomorrow -- perhaps it will. Then B) if you have that kind of info, and as a serious journalist you are willing to put your name behind it, can you in a race to the public's attention can you afford to wait for the print edition.

Notice, I didn't say we on the receiving end were OK with the speculation in the tweet. Let me go further to be clear -- I am saying I understand why it would be done in the digital landscape we live in. Not saying I support it, or validate it.

Second point -- it could all be much, much worse. None of the last two or three days Tweetsters is getting ready for a year of "re-education through labor". News from across the great firewall of China that Cheng Jianping had the misfortune of retweeting a message and adding a sarcastic twist. It's all over the internet, almost to the point that you get a sense that maybe it's a bit apocryphal or what other issue underlies that we don't know about.

Then again, maybe the Chinese government is just dead serious about enforcing its social media policies.

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