Wednesday, December 01, 2010

More Tweet Driven News

Sports by Brooks gives us another edition of digital-only news that spills over this time into real life. If you've not followed him, SbB released that he had Kentucky's AD in the hunt for the job at Kansas. The days of simply ignoring internet rumors has passed, and UK came out to counter on-line. Solid PR and a timely response. SbB trumps yesterday, calling out UK. Here's where it gets interesting. It's not the he said, he said exchange; its the pelt that SbB is trying to nail to the wall. Traffic is vital to digital media websites, but by putting itself into the back-and-forth with UK, is SbB doing infotainment or sports journalism? Different from the pay-for-texts Farve story? Welcome your opinions.

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