Ah, a little catch-up time on quotes found out there on the internets.
John C. Dvorak tells us what he thinks about focus groups:
You can't focus group new ideas (because) there is no frame of reference.
To which Leo Laporte chimed in:
You get the best creative result if you let someone with a great vision create his vision.
Finally, J.P. Barlow:
Revolution requires persistence in intention, connection & conceptual integrity; it requires an attention span
All, by the way, came from a This Week in Tech episode. I've mentioned it before, but if you are in this business and you are not downloading that podcast -- let me be as gentle as I can, you're not being a serious Culture Officer for your group.
Wednesday, November 10, 2010
Focus Group This
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