Cash for Sports Stories

A.J. Daulereo appeared on the stage at the Indiana University Sports Journalism forum to discuss the payment of a mystery source for the key info that led to the breaking of the Brett Farve story. He was holding the cash -- "more than I'd ever seen" -- before the delivery.

That might infer a moment of angst. That would be no.

While the sports journalism world is shocked, shocked that there is gambling at Rick's, those with a memory for the history of celebrity journalism were not surprised.

Paying for "exclusives" or providing "expenses" to travel to network television shows are standard in today's media world. The National Enquirer, who paid a hefty fee for the coffin photos of Elvis among others, finds itself considered for eligibility for the 2010 Pulitzer Prize.

The coverage and video of Daulereo's talk are very important as a guide to where this heads next. Recall, TMZ is now in the game (the Oklahoma basketball story) or the Gizmodo move over the iPhone4 and this will not go away anytime soon.