WaPo for iPad

People ask a lot about iHog and I tell them, the first generation we created last year was inspired by the clean layout used by New York Times with their first app.

I've seen the future for Flatland -- Washington Post has it. It was first attracted by a snarky on-line media outlet's post picking fun at the video used to promote the app. Actually, I find it quite refreshing, including Ben Bradlee's closing line:

"These kids think Tweets twit themselves"

Which I dutifully tweeted myself last week. Since, I've downloaded the app and find it a very nice "newspaper" presentation. I wonder if that will work with a rising generation that can't appreciate a nice three column layout and the WSJ-like divided sections and the little wood-cut like illustrations. Quaint for us old folks.

More significant is the pricing structure. You get WaPo for free until February 2011 -- typical and proven drug dealer marketing, the first taste is free -- but the costs are reasonable. Far more so than WSJ or NYT, and I'd actually consider paying the rates. I wish my area papers would follow suit with this format.