Monday, April 26, 2010

One Fan at a Time

"Thank you for taking the time to talk to me today."

"I'm just one fan. You don't have to spend time working on this."

Two fans, each wit unique questions or problems. Same solution, however, for each one.

Taking time to talk to them.

It's really easy to stand up at convention back in Tampa and tell the membership of CoSIDA that it was time to change from a speech to a conversation. Having the conversation is what is hard.

You have to believe in the fans and supporters. You have to be willing to be wrong when you're wrong. You've got to be willing to tell them the truth, even when it hurts.

Why in the world do you waste time with that. Because today's angry fan has the potential to become your most ardent supporter. I know it to be true, because it has happened to me and others.

One fan a day. That should be your goal. Solve one fan's problem a day and they will begin to multiply. They will tell their friends. It can be a revolution - one person at a time.

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