Crossing the Rubicon

The NCAA showed a modicum of good reasoning by removing media guides from the permissible materials for recruiting. This preserves the institutions ability to address their needs with their own good judgment.

Tha said, I was bemused by some online commentary lammenting a "change" in the job of the SID.

Let's get something straight:

Sports information is about providing the maximum amount of information to the largest potential audience.

Media relations is about servicing the media.

Neither job exists in a vacuum, and those who try to create pristine vessels for those concepts are overlooking the hard reality.

The job is to message in every possible format - from print to pixel.

Make no mistake, the NCAA has removed the governor off the engine.

The infinite possibilities that lie ahead have little respect for the finite time constraints of the humans involved or the potentiality for incredible inequities resulting from the funding streams of the haves vs the have nots.

Our leaders have let slip the hounds.