Who Engages?

The third W in the Rules of Engagement

Who will engage? Here a department should have very specific rules, and enforce them without a lot of flexibility. If only the head SID, or only the sport contact are cleared to engage, they are the only ones. If student workers in the office are not allowed to post, remove them when they are discovered violating the policy. This will be a tough discussion with administrators who do not value the existing impact of the internet on shaping public opinion or worse, those who “don’t care” what the media says. The counter argument will be “you are giving credibility” to the B&B. Refer back to the chart on public trust; the bloggers already have it.