Thursday, June 19, 2008

One Line Says It All

Finding ideas that reinforce your own is great. Sometimes I worry that this becomes one of the dangers of the internet -- if your physically immediate community doesn't agree with you, you can always find someone out there that does. Thus, the strength of the Web 2.0 SNW world -- the very Second Life aspect -- which leads to a weakening and fracturing of local communities.

That dark thought said, here's a perfect, one-line summation of the communication change. I discovered it while listening to one of my favorite podcasts, WeatherBrains. It's a podcast for weather geeks, but the guys that run it are very cutting edge when it comes to new media. A recent guest is the living embodiment of the problems with traditional media's financial model. He was let go as the staff weather guy in a major cutback due to falling revenue. As the highest paid, first to go.

Sounds pretty bad, yes? Not for him. He gets it, and was discussing that the future for weather in the media was directed content and on-line presentation. He's moving on, and had this very prescient comment:

Find ways to turn a speech into a conversation

V-8 moment. This is the essence of Web 2.0. It dovetails nicely with my posts (there's that reinforcement thing), but expresses the point better.

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