All About the Voice

Can you tell it's another snow day in FYV? A reinforcing blast (not of cold artic air) of info on why writing in social media is different. This lifted shamelessly but with attribution from Dermot McCormack at Mashable.

4. Speak in an Authentic Voice

Social media is not a business press release and companies need to be constantly cognizant of having an authentic voice and not sounding like a corporate bot that’s devoid of any real emotion. In order to do this, companies must develop a voice that resonates with your audience. Tell stories, crack jokes, laugh at other people’s jokes, give words of encouragement, tweet at celebs you don’t really know, and most importantly, recognize and cheer on your followers. Aim to be human in the social space.

Read more at the original, but I couldn't have said it better. Bold within quote is my emphasis.