While You Were Starting the Season

Perhaps you were like me and only paid slight attention to the showdown between Time Warner and Disney over the carriage of ESPN on TW's cable systems. PaidContent provides the very, very important backstory for college sports fans (and athletic departments).

ESPN3 gets even wider access and approaches a TV Everywhere system.

For now, you have to hope your internet provider allows it through.

This isn't unlike our own iHog audio strategy -- if you are a subscriber, we should not care what device or mode you use to access it. Same applies here with ESPN3 as a follow-on piece of the TV Everywhere concept.

Read more at Paid Content.