Repurposing and Wallpaper

How do you afford to pay a designer or have the time yourselves to make all those wallpapers?

It is all about re-purposing.

In the past, every printed guide needed a cover. OK, that made sense. But these days, everything is on-line (or so the NCAA and lots of people say/think).

Alright then, what is the master aspect ratio of what you're doing now? A landscape 4x3 at minimum, 16x9 more likely?

Gee, how hard is it to turn those page graphics from your "on-line" media guide into wallpaper that can be distributed to the fans so they can join in.

Keep in mind, internet 2.0 was all about sharing, a conversation. The 3.0 world we live in now takes that two-way street and puts in the back pocket of a fan who not only wants to be involved with you directly, they want to be a part of the program.

So, why not provide them visual message to share with their friends (and potential future students at your school)?

Our plan is to provide an image piece -- adapted from a cover art/schedule card/poster -- and a schedule piece -- often the back cover -- as well as three flexible pieces of art for mobile. We are also doing each one in three aspect ratios -- 800x800 for older computers and two flavors of wide screen/resolution -- 1280x900 and 1900x1200.

So yes, that's a minimum of nine pieces of art for every sport; 19 sports -- OK, you do the math.

That's not including our Game Week wallpaper to give fans a quick shot of info about the upcoming football opponent and a bonus wallpaper based on a great play from the past week's game. Yep, another six (2x3 resolutions) per week in football.

If you want to see the collection, we have a home page just for that at ArkansasRazorbacks.com.