Time to Get It Past?

First day at the College Sports Video Summit, there were three presentations groups. All three brought up the same idea: sports information needs to change or it will be left behind.

Some were more blunt than others - "or be kept behind" being the mild version.

Communications offices as content creators, video creators, bloggers, recruiting presentation pieces, Tweeters - but no longer just PR guys relating with media.

Traditionalists will complain that I'm dredging up harsh past points written here. No, just repeating the podium.

That really wasn't the harsh point - one presenter implied it was too late, that it has already passed by SIDs to marketing, promotions and video offices.

I hope not, but another presenter urged these video and marketing directors to go back and encourage their SIDs to attend next year. Then, he asked, how many SIDs are here. Four hands in a room of about 200. He turned to the podium, and asked one of his co-presenters, "aren't you an SID?" As if he'd forgotten that it was part of his job, he made the count five.