BP, Meet the Leroy Stick

The man behind the satirically biting @BPGlobalPR Twitter spoof "revealed" himself as Leroy Stick, a pseudonym, for a very upset Gulf region local. In his manifesto, he says to BP -- and every corporation (dare I say, Division I athletic program) -- that:

So what is the point of all this? The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?

Mr. Stick explains the meaning of his "name" also, along with some funny asides to the issues involved. In the middle of his rant, Stick gives us what I'd say should be his closer:

You know the best way to get the public to respect your brand? Have a respectable brand.

Truth.

For all my fellow SIDs, Stick's "press release" should be required reading. Might print a copy off for the boss, too.