Free The Screens

For years, I've railed against the short-minded mentality of locking out other distribution paths to "protect" broadcasts. If it's on-line, it will take away from the audience. NBC's Olympic work from Beijing proved the point, but some folks need repetition to get the message.

ESPN provides it again this week, via the Sports Journalism blog at Indiana. The takeaway quote:

Mobile devices and home computers are creating a bigger audience for ESPN’s sports content rather than cannibalizing its television programing

BTW -- that's from ESPN's president.

Nuff said.