A Different D-Day

64 years ago, Dwight Eisenhower committed the Allies to a bold move to turn the tide against the Nazis. The anniversary of Operation Overlord and the invasion landings at Normandy are celebrated today.

In the college world today, Baylor University has let loose its social media wing to launch a campaign to insure the Bears are included in any potential realignment of the college athletics landscape.

Maybe more Six Days in June than The Longest Day, but Baylor University has posted on one of the Waco, Texas, institution's official web presences marching orders for its supporters.

Entitled "Sic'em, Baylor Nation: BU and the Big 12," this effort bears (sorry, unintended pun warning) careful watching by all of sports -- PR, media, administrators. It lays out the argument for why Baylor should be included in the Pac-16 in the event of any future dismemberment of the league formed from the leftovers of the old Southwest Conference absorbed into the Big 8.

Why significant? Baylor has broken the seventh seal by taking its campaign viral. Public. Social. Tweeted to followers of it's special rah-rah feed Baylor Proud:

#Baylor & the @Big12Conference: What you need to know, & how you can help. Sic 'em, Baylor nation! http://bit.ly/aJ5DC0 (Please RT!)

By all media accounts, the Bears were on the outside looking in until the last 24 hours. The direction for Baylor fans from the website is crystal clear:

If you’re as proud of Baylor as I am, there may be something you can do to help. Tell your friends about Baylor’s successes and its importance in the Big 12; share your green and gold pride whenever you have the opportunity. The Texas legislature may have some say in what happens; think about letting your elected officials know how important it is to keep the Big 12 together and the Texas schools of the Big 12 a cohesive unit — not only for Baylor, but for fans across Texas.

The bold is mine within the clip from Baylor, but it speaks clearly to the message. We'd like the Big 12 to stay around, but we're not sitting around and waiting. This website push comes a little more than a day after BU's new president, Ken Starr, issued his own letter.

Whether this proves true or false, it will be the template for the bold in the future.