Mayne Street is Back

I was like many fans believing that ESPN had canned the somewhat edgy and irreverent Mayne Street project after last year's 14 episode run. It simply stopped without much explanation, and lots of net traffic about the cancellation.

Pleased to note that while I wasn't paying attention in June, a second season of the skits restarted. They are shorter and less elaborate than the first season in production value and character staff, but the season opener, "Twittered," is another spot-on sports social commentary. Not quite as good as season one's sixth episode about bloggers, "Hotel", but pretty good.

This kind of "digital original" as ESPN calls it is a perfect example of how groups can build followings.