Kenny Mayne is a unique talent, and ESPN has found the perfect niche vehicle for his humor with Mayne Street. Think SNL for sports.
The difference is its all digital. Shot for web. Aired by web. Sponsors, embeded and by the side in a traditional web presentation.
How much was the sponsorship? Probably not much. Low cost, low investment. But, I'll be willing to bet the return for Vicks NyQuil against traditional expenditure will be extremely high. It's Long Tail niche.
Tuesday, November 11, 2008
The Niche Future is Here
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