The Dark Lord Speaks

Love him or hate him, Rupert Murdoch speaks the truth:

"My summary of the way some of the established media has responded to the internet is this: it's not newspapers that might become obsolete. It's some of the editors, reporters, and proprietors who are forgetting a newspaper's most precious asset: the bond with its readers."

And, that's just the start. Murdoch was participating in a lecture series for the Australian Broadcasting Corporation. That blurb came from Coop's Corner on CNET, which gives a fine summary of the speech here. For those that want more details from ABC, this is a press release on the Boyer Lectures. The first three lectures of the six-talk series is currently on iTunes (search Boyer Lecture).

Speaking of ABC, did anyone else catch Gruen Transfer via iTunes last year? Perhaps one of the best 10-episode run on the subject of the advertising community.