If I Was King for a Day

Reflecting on the announcement of PC Mag from print to a 100% on-line entity this week . . .

Create recruiting guides for every sport, none longer than 64 pages. They would be magazines with a high-gloss, fashion look because frankly, they are sales pieces for the program to parents.

Convert press guides into PDF almanacs with a high index content and XML searchable databases.

Put all the work that once went into those 208-page hybrids into new media content, focusing on personality and real-time streaming.

Build community through transparent message boards -- by transparent I mean confirmed real identity -- that along with real-time media would support the data store of the traditional HTML website.

Instead, I'll spend this weekend creating a printing calendar for next year's media guides.