Tuesday, November 04, 2008

The Line of the Day

From TWIT, an expression of how Google sees the lack of advertising as more important than picking up a few more bucks via an extra ad.

"Google sees this as investing in the user experience"

Yes. This is why Facebook's interface is so loved, but not so often imitated. The TWIT crew continued to infer that Google is making more through less advertising, then driving partner sites to have more advertising. People go to one of the partner sites, see more ads and conclude, gee, I'd really like to use Google to search because it's less cluttered.

I get the very real sense we need to spend more time investing in our user experience across the board -- websites, new media products, in-game presentations -- and have a resulting better presentation of brand.

Or, as I've more clunkily said in the past, no one likes the Vegas strip on their desktop.

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