Working on to The Next Thing

This week, I'm back on the road to learn more about another item that I feel is extremely important to the SID community -- community relations and public safety. FEMA has excellent courses on public information officer -- a government designation that not only sounds like sports information director, it really is a similar task.

Currently, I'm working my way through advanced PIO, and there is tremendous things to learn both for my daily job and in the event of large scale emergency at our campus or in our community.

If you are not involved with your public service agency PIOs, you need to be. Every time there is a major sporting event on your campus, you are at risk for a major event. How will you coordinate into the new standard -- incident command -- if there is a major event?

Through the Emergency Management Institute, FEMA has several on-line courses that can give you some important starts on this area. In fact, if you are looking for a good outline for media training, the professional development course on Effective Communication is a great start. It may be cast for the public service/political sector, there are excellent drills, examples and guidelines for the sports community.