News from the Front

The proper role of the journalist continues to evolve, and Northwestern becomes the latest battleground. It seems silly to speak of the "future of journalism" -- a field that by its very definition should be future focused. Yet, the ubiquitous iPhone is -- peel of trumphets -- changing the face of journalism forever.

Nevertheless, read the Chroncle of Higher Ed today on the changes coming in the fall curriculum at Northwestern. Heart of the story:

The most controversial change, though, is the increased emphasis on marketing. This fall, lessons in audience behavior and motivation will be taught alongside drills in crafting leads and meeting deadlines. Students will be encouraged to connect with readers by writing out of storefront newsrooms in diverse Chicago neighborhoods. Some praise the changes as long overdue; others dismiss them as a sellout.

Yeah. OK. That jingling sound? It's your cluePhone ringing. All this comes on the heels of the Wall Street Journal dust-up on the 10th anniversary of blogs and a pissing battle only an uber-geek could enjoy over who was first.

Try this angle: Martin Luther. You know, 95 Thesis. Posted on the church door, the bulletin board of its day.