Only Two Ways to Post

For persons involved with public entities, there are two ways to engage the blogosphere. Either go under your name with full transparency, or go undercover. (OK, there is the Ostrich Strategy -- stick your head in the ground and act like those internets don't exist.)

In my humble opinion, open and honest is the only way that works. If you go subrosa, it is not if but when you get found out. Nothing good happens in that case. No Nixonian level of justification of means to ends will clean up your reputation because at the very start of whatever message you tried to carry -- it started with a lie.

You lied to the reader about your identity. It calls into question everything that follows.

As I have said many times regarding the spokesperson and the blogosphere -- you are outnumbered, out-manned and out-resourced if the blog-world decides to turn its blow torch of attention on you.

It takes considerable resources to become, as one internet security person described, a hole in the water. Good luck to those who'll try.