Wednesday, July 25, 2007

Has Talk Radio Become the Anti-Blog?

Message boards are by their very nature a negative medium. You don't take the time to sit down at the keyboard and bang out a point-by-point atta-boy post. No, you hit the keyboard when you're pissed. The positive sunshine fan turns into an acid-dripping rabid dog to rip negative folks.

Ten years ago, we were wringing our hands about the negative influence of talk radio. The reality today is there is more positive energy on the sports talk show.

Take a look at the political realm. Conservative voices dominate talk radio. For whatever reason, no one has managed to program a profitable and ratings successful liberal talk show. In the spoken word, there just doesn't seem to be a market for liberal ideology.

Before you get too upset, look at the blogosphere -- where Daily Kos, MoveOn.Org, and other liberal oriented websites hold sway. So the written word -- or better put, the multimedia word -- is a market that seems more oriented toward the liberal.

Perhaps the balance isn't within the format, but by using the format that best fits the message.

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